The Jewelry Authority Bullion Marketplace

Greensboro's trusted marketplace for gold, silver, and rare coins. Professional, non-destructive valuation for Eagles, Krugerrands, Morgan Dollars, and COMEX bars. Visit us or use our mail-in program.

 

Our Philosophy: The Unity of Value

At Jewelry Authority, we believe in a unified approach to wealth. Our expertise bridges the gap between the artistry of fine jewelry, the heritage of luxury timepieces, and the foundational liquidity of precious metal bullion.

Each of these assets plays a distinct and vital role in a complete collection. Fine jewelry and watches offer a way to wear and enjoy your legacy, while bullion provides a standardized, globally recognized asset that remains one of the most liquid forms of physical wealth available.

These assets are not meant to compete, but to complement. Whether you are holding a family heirloom or a silver bar for its financial portability, our team provides the same professional, transparent valuation for every asset in your collection.

The result is a true one-stop destination for the sophisticated collector. Whether you are looking to acquire new bullion positions, diversify your holdings, or liquidate a diverse portfolio of jewelry and precious metals, you can manage your entire transition in one secure, professional environment.

At Jewelry Authority, we provide the capital, the technology, and the expertise to handle every side of the transaction, ensuring that managing your physical wealth is as seamless as it is rewarding.

 

The Two-Way Marketplace: Our Professional Process

We act as a primary Market Maker in the Triad, providing a transparent and professional venue for the acquisition and liquidation of precious metals.

Our process is designed to eliminate the "guesswork" often found in the secondary market, replacing it with standardized, data-driven valuations.

1. Acquisition: Building Your Position

When you choose to acquire bullion through Jewelry Authority, you are tapping into a globally connected supply chain.

• Live Market Pricing: Our buy premiums are anchored to the live global spot price. We offer competitive "bid/ask" spreads, ensuring you receive institutional-grade pricing whether you are buying a single silver round or a gold monster box.

• Diversification Strategy: Our experts don't just sell metal; we help you understand the Liquidity-to-Premium ratio. We guide you on when to choose the "rugged" durability of a 22k Gold Eagle versus the "pure" 24k hedge of a Gold Buffalo.

• Immediate Delivery: Unlike online retailers who may have weeks of shipping delays, we prioritize physical, in-hand delivery for our Greensboro clients, allowing you to take immediate possession of your wealth.

2. Liquidation: Turning Metal into Capital

Liquidation at Jewelry Authority is a streamlined, three-step professional engagement:

• Step 1: Non-Destructive Forensic Analysis: We utilize X-Ray Fluorescence (XRF) and Sigma Metalytics electromagnetic sensors, to name a few, to verify the elemental "DNA" of your metal. This allows us to confirm purity through plastic capsules and assay cards without ever scratching or damaging your investment.

• Step 2: Design and Technical Review: Before we calculate "melt value," our team of experts perform a premium audit. We check for rare mint marks (like the Carson City "CC"), key dates, and high-grade conditions that could command a premium far above the raw gold or silver price.

• Step 3: Transparent Settlement: We provide an "Open Table" offer. You see the live spot price and our standardized margin. Upon acceptance, we provide immediate settlement via check or wire, handling the capital gains record-keeping requirements for high-volume transactions.

3. Our Product Pillars

Gold Marketplace

We facilitate the secure exchange of gold bullion in its most liquid forms.

• Sovereign Coins: We specialize in the "Big Five": American Eagles, Buffaloes, Canadian Maples, South African Krugerrands, and Austrian Philharmonics.

• Investment Bars: We trade in LBMA-approved Swiss hallmarks (PAMP, Credit Suisse, Valcambi) in sizes ranging from 1-gram to 1-kilogram.

• The "Authority" Advantage: We provide a transparent bridge to current global spot prices, ensuring you get a fair market exit even during times of high volatility.

Silver Marketplace

From the retail investor to the industrial hedger, we act as a central hub for silver exchange.

• Retail Liquidity: We maintain a deep and diverse inventory of silver for consistent "stacking." This includes highly recognizable 1 ozt sovereign coins for those who prefer government backing, as well as a wide selection of generic silver rounds and bars. These private-mint options offer the same .999+ purity as sovereign coins but often at lower market premiums, making them the ideal choice for investors looking to maximize the total ounces in their portfolio.

• Industrial Bulk: We maintain the specialized capital and logistical infrastructure necessary to facilitate high-volume liquidations for large-scale investors and estates. This includes the acquisition of original mint Monster Boxes (500 ozt), which we verify in their sealed state to preserve market integrity, as well as institutional-level 1,000 ozt COMEX bars. Our team is equipped to manage the unique security and weight requirements of these industrial-sized assets, providing immediate liquidity for positions that most local retailers are unable to absorb.

Historical & Constitutional Marketplace

We specialize in the segment where precious metal meets American numismatic history.

• Constitutional "Junk" Silver: We provide an expert market for 90% silver bags (pre-1965 dimes, quarters, and halves), the most divisible and recognized "barter" silver in the world.

• Rare Dollars: We are a primary buyer and seller of Morgan and Peace Silver Dollars, identifying the "hidden gems" in collections that others might overlook as simple bullion.

Jewelry Authority Expert Tip:

In the bullion world, Reputation is the real currency. We are fully compliant with the USA PATRIOT Act and maintain a rigorous Anti-Money Laundering (AML) program. This isn't just a legal requirement; it’s a safeguard that ensures every bar and coin moving through our marketplace is legitimate, ethically sourced, and of guaranteed provenance.

The Jewelry Authority Standards

At Jewelry Authority, we believe that trust should be verified, not just promised. We employ a rigorous, multi-layered protocol that combines laboratory-grade science with radical transparency to protect your investments.

1. Advanced, Non-Destructive Verification

We have invested in the same verification technology used by central banks and the world’s leading refineries.

Our process is entirely non-invasive, meaning your assets never undergo "acid scratching" or invasive testing that could damage their physical condition or market value.

• XRF (X-Ray Fluorescence) Spectrometry: Our handheld and benchtop XRF analyzers use high-energy X-rays to excite the atoms within a metal. By reading the resulting fluorescent "fingerprint," we can identify the exact elemental composition of your items, detecting not just the gold content, but also trace elements like silver, copper, and platinum, with an accuracy of ±0.01%.

• Electromagnetic Conductivity (Sigma Metalytics): Surface analysis alone isn't enough to catch modern "thick-plated" counterfeits. We use Sigma Metalytics sensors to measure the electrical resistivity and conductivity of the metal. Because gold and silver have unique conductive profiles, this technology allows us to "see through" gold-plated tungsten or silver-plated lead, verifying the core of the asset without ever opening a mint-sealed assay card or plastic capsule.

• Precision Density & Weight Calibration: Every asset is verified using high-sensitivity analytical scales calibrated to a fraction of a milligram. When combined with our conductivity data, this ensures that the mass, volume, and purity of your bullion align perfectly with sovereign mint specifications.

2. Two-Way Transparency: The "Open-Table" Appraisal

We eliminate the "black box" of bullion pricing. Every transaction, whether you are buying your first ounce or liquidating a lifelong collection, follows our Open-Table policy:

• Real-Time Spot Valuation: We don't rely on arbitrary daily averages. Every transaction is priced using the exact global spot price at the moment of the trade. Whether you are buying or selling, we provide a "snapshot" valuation anchored to the current market, ensuring you receive the most accurate price possible for that specific moment.

• Margin Transparency: We believe in clear, direct communication regarding the "Bid-Ask" spread. For every item, we explicitly communicate the percentage over spot (for sales) or the percentage back from spot (for buybacks). Our dealer margins fluctuate with market conditions, but we always disclose exactly where your trade sits relative to the spot price so there are no hidden fees or surprises.

• Education as a Standard: Our experts are trained to guide you through the "Market Tiering" of bullion. We explain why a 1996 Silver Eagle commands a different premium than a 2024 Silver Eagle, empowering you to make decisions based on data rather than speculation.

Jewelry Authority Expert Tip:

In a market that never sleeps, "flat-rate" pricing often works against the consumer. By pricing on the spot at the moment of your visit, we can offer the most competitive terms in the Triad.

Whether you are "stacking" for the future or liquidating for the present, you will see exactly how the current market translates to your bottom line.

 

Logistics: How to Work With Us

Visit Our Greensboro Showrooms

Experience our professional marketplace in person at our two Greensboro locations:

• Main Location (Flagship): 7804 National Service Rd, Greensboro, NC 27409 | Phone: (336) 886-4653

• State Street Location: 211 State St, Suite A, Greensboro, NC 27408 | Phone: (336) 355-2223

Professional Mail-In Program

Available nationwide. Securely ship your bullion to us for a professional evaluation.

1. Evaluate: Our team assesses your items upon receipt.

2. Offer: We provide a formal offer or appraisal.

3. Return: If a transaction is not reached, we ship your items back via secure, insured mail.

Frequently Asked Questions (Bullion FAQ)

1. How is the "Spot Price" determined?

The spot price is the current market price for one troy ounce of raw, unfabricated precious metal. It is determined by global trading activity on major commodities exchanges, primarily the COMEX in New York and the LBMA in London. Because gold and silver trade 24 hours a day across global time zones, the price fluctuates by the second.

At Jewelry Authority, we use institutional-grade data feeds to ensure our buy and sell offers are always synced with the most current global market.

2. Why can't I buy gold exactly at the spot price?

The spot price represents the "wholesale" value of 400-ounce bars traded between central banks and massive institutions. To transform that raw metal into the recognizable coins and bars held by investors, there are costs involved: refining, minting, assaying, secure transport, and insurance.

The "Premium" you pay over the spot price covers these costs plus a small dealer margin. Generally, larger bars (like 100 ozt silver) carry lower premiums than smaller items (like 1/10 ozt gold coins) due to the efficiency of production.

3. Are there taxes on gold and silver in North Carolina?

North Carolina is an exceptionally friendly state for bullion investors. As of July 1, 2017, investment metal bullion and investment coins are exempt from North Carolina Sales and Use Tax.

• What is exempt: Refined bullion (bars) and legal tender coins whose value depends on their metal content.

• What is taxable: Processed items like gold jewelry, colorized coins, and numismatic accessories (flips/tubes).

• Note: While sales tax is exempt on purchase, selling bullion for a profit may still trigger federal Capital Gains Tax. We recommend consulting a tax professional for your specific situation.

4. How do you verify my gold without damaging it?

We never use "acid tests" on bullion coins or bars, as even a small scratch can destroy the numismatic premium of a 24k piece. We utilize two primary non-destructive technologies:

• XRF (X-Ray Fluorescence): Sends an X-ray beam into the metal to read its elemental "signature" and confirm exact purity.

• Electromagnetic Testing (Sigma Metalytics): Measures the electrical conductivity of the metal. Because gold and silver have unique conductive profiles, this machine can "see" through plastic packaging and assay cards to detect lead or tungsten cores without opening the product.

5. What is the difference between "Troy Ounces" and standard ounces?

Precious metals are measured in Troy Ounces (ozt), a tradition dating back to the Middle Ages.

A Troy Ounce is approximately 31.1 grams, whereas a standard "grocery store" ounce (Avoirdupois) is only 28.35 grams.

A Troy Ounce is about 10% heavier. When we quote you a price per ounce, it is always based on the 31.1-gram Troy standard used by every major mint in the world.

6. Do I need to report my sale to the IRS?

Under federal law (IRS Form 1099-B), dealers are only required to report sales of specific quantities and types of bullion.

For example, selling 25 or more Gold Krugerrands or 1,000+ face value of 90% silver usually triggers a report. 

However, selling a few Gold Eagles or a 10 ozt silver bar typically does not require a dealer-filed 1099-B. Regardless of reporting requirements, individual investors are responsible for reporting any capital gains on their annual tax returns.

7. Gold vs. Silver: Which is the better investment?

This depends on your goals. Gold is the ultimate "Safe Haven", it is less volatile and easier to store in high values (a $100k gold position fits in a pocket). 

Silver is more volatile but has higher industrial demand, often offering greater percentage gains during bull markets. Most "Authority" stackers maintain a ratio of both.

8. Should I buy coins or bars?

Coins (like Eagles) are government-backed, highly recognizable, and have the highest liquidity. Bars (like PAMP) generally offer lower premiums per ounce, allowing you to acquire more physical metal for the same dollar amount.

9. Can I include bullion in my IRA?

Yes, but only in a Self-Directed IRA (SDIRA). The metal must meet specific fineness requirements (e.g., .995 for gold, .999 for silver) and be stored in an IRS-approved depository. 

10. How should I store my bullion at home?

We recommend a TL-rated (Tool Latent) fireproof safe bolted to the floor. Always store gold and silver separately; keeping them in direct contact can cause silver to tarnish and gold to soften.

Above all, practice "OpSec" (Operational Security), limit who you tell about your holdings.

11. Does Jewelry Authority have a "Buy-Back" guarantee?

Absolutely. We are a two-way marketplace. We aren't just here to sell you metal; we are here to provide an exit strategy.

We maintain the capital necessary to buy back any bullion we sell (and most that we don't) at current market rates, often on the spot.

12. What is the "Spread"?

The spread is the difference between the Buy price (what a dealer pays you) and the Sell price (what you pay the dealer).

In a healthy, liquid market like the one we maintain in Greensboro, the spread should be transparent and competitive.

13. Does a grade from NGC or PCGS add value to my coins?

Yes, but the type of value depends on the coin. NGC (Numismatic Guaranty Company) and PCGS (Professional Coin Grading Service) are the industry's "Big Two" third-party authenticators.

• For Rare/Vintage Coins: A grade is essential. A jump of just one point on the Sheldon Scale (e.g., from MS-64 to MS-65) can sometimes increase a coin's value by thousands of dollars. The "slab" (the plastic holder) provides a guarantee of authenticity and an objective expert opinion on its condition.

• For Modern Bullion: Grading is a "condition play." While a standard Silver Eagle is worth its silver content, an Eagle graded MS-70 (perfect condition) carries a higher premium because it is statistically part of a "low population" of flawless coins.

• Liquidity: Graded coins are often easier to sell sight-unseen because the buyer trusts the grade on the label, eliminating the need for a subjective physical negotiation over condition.

14. When should I pay to have a coin graded?

We generally recommend professional grading only if the potential increase in market value significantly exceeds the cost of grading (which typically ranges from $30 to $80 per coin after shipping and insurance).

• Grade It if: It is a "Key Date" (rare year), a Pre-1933 gold coin in exceptional condition, or a modern coin you believe is a perfect "70."

• Skip It if: It is common "junk" silver, a standard bullion bar, or a modern coin with visible scratches or "milk spots."

• Expert Audit: If you aren't sure, bring your raw coins to Jewelry Authority. We can perform a "Pre-Grade" screening to tell you if the coin is a candidate for professional certification.

15. What do the grading initials like BU, MS, and PR mean?

When browsing bullion or reading an appraisal, you will often see shorthand initials used to describe a coin’s condition and strike. Understanding these terms is vital to knowing the market tier of your asset:

• BU (Brilliant Uncirculated): This is the standard for most modern bullion. It describes a coin that has never entered general circulation and retains its original "mint luster." While BU coins are beautiful, they may have small "bag marks" from striking or transport at the mint.

• MS (Mint State): This is a numeric grade used by NGC and PCGS on a scale from 60 to 70. An MS-70 is a "perfect" coin with no visible flaws under 5x magnification, while an MS-60 might have significant scuffs but no wear from circulation.

• PR / PF (Proof): Proofs are not meant for circulation; they are struck using specially polished dies and planchets (blanks), often multiple times, to create a mirror-like background and "frosted" details. These are high-end collector items.

• Choice & Gem: These are informal adjectives often paired with BU. "Choice BU" usually refers to a coin that would grade MS-63 or MS-64, while "Gem BU" refers to a high-quality coin that would likely achieve an MS-65 or higher.

16. Does a 1 oz Gold coin always weigh 1 oz on my scale?

Not necessarily. It depends on whether the coin is 24-karat or 22-karat. A 24-karat coin (like the Gold Buffalo) is pure gold and will weigh approximately 1 troy ounce. However, a 22-karat coin (like the American Gold Eagle) is alloyed with copper and silver to make it harder and more durable.

These coins are guaranteed to contain one full troy ounce of actual gold, but their total weight on a scale will be approximately 1.09 troy ounces because of the added alloys.

At Jewelry Authority, we always verify the 'Actual Gold Weight' to ensure you are receiving the full market value of the gold content."