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Jewelry Authority: The Triad area’s trusted choice for watch enthusiasts. We offer unparalleled in-person buying, selling, trading, and servicing, all built on fairness, honesty, and expertise.

Welcome to Jewelry Authority - Your Premier Destination for Pre-Owned Watches in the North Carolina Triad

Discover why Jewelry Authority is the trusted choice for watch enthusiasts in the North Carolina Piedmont Triad area.

The Piedmont Triad area of North Carolina comprises Greensboro, Winston Salem, and High Point, and Jewelry Authority is right in the center of it. 

Whether you're buying, selling, trading, or servicing a timepiece, we are committed to providing an unparalleled experience built on fairness, honesty, and expertise.

Why Choose Jewelry Authority?

  • Largest Pre Owned Inventory in the Triad: Explore the most extensive collection of pre-owned watches in the region, featuring all the major Swiss brands and more. From timeless classics to modern masterpieces, we have the perfect watch to suit your style and budget.
  • Uncompromising Integrity: At Jewelry Authority, fairness and transparency are at the heart of everything we do. Whether you're purchasing your dream watch, trading in a piece, or seeking expert servicing, you can trust us to provide honest and reliable service every step of the way.
  • Expert and Friendly Team: Our passionate team of watch experts is dedicated to helping you find your next dream watch. We take pride in offering personalized guidance, ensuring you leave with a timepiece that brings joy and satisfaction.
  • Comprehensive Services: From buying and selling to trading and servicing, we’re your one-stop destination for all things watches. Our skilled professionals handle every transaction and service with precision and care.

Visit Jewelry Authority today and experience the difference of working with the Triad’s leading authority on pre-owned watches. Let us help you find, sell, or care for your next timepiece with the quality and trust you deserve.

Reasons why shopping local with JA is better than online:

Why Choose In-Person Transactions with Jewelry Authority Over Out-of-Town Watch Dealings?

When it comes to buying, selling, or trading pre-owned watches, Jewelry Authority in the North Carolina Triad offers a superior experience compared to dealing with out-of-town sellers or buyers where shipping or sight-unseen purchases are involved. Here’s why:

  • Hands-On Trust and Transparency: At Jewelry Authority, you can inspect every watch in person, ensuring its condition, authenticity, and quality meet your expectations. Unlike remote transactions where you rely on photos or descriptions, our in-person process eliminates surprises and builds confidence. Our friendly team is upfront and honest, providing full transparency about each timepiece’s history and condition.
  • No Shipping Risks or Hassles: Shipping valuable watches comes with risks—loss, damage, or delays—and often involves costly insurance and logistics. With Jewelry Authority, you avoid these uncertainties by handling transactions face-to-face. Whether selling, trading, or buying, you walk away with your watch or payment in hand, no waiting or worrying required.
  • Personalized Expert Guidance: Our knowledgeable staff is on-site to guide you through every step, whether you’re selecting your dream watch, evaluating a trade, or selling a piece. This personalized service ensures you make informed decisions, something online or out-of-town dealers can’t match with their impersonal communication.
  • Immediate Transactions and Gratification: In-person dealings at Jewelry Authority mean instant results. Buyers can try on watches to ensure the perfect fit and feel, sellers receive immediate appraisals and payments, and traders can negotiate directly for fair deals. Remote transactions often involve lengthy back-and-forths, appraisals by mail, or delayed payments.
  • Largest Local Inventory of Swiss Brands: Why risk buying a watch sight-unseen from afar when Jewelry Authority offers the Triad’s largest selection of pre-owned watches, including top Swiss brands? You can explore, compare, and choose from our extensive collection in person, ensuring you find exactly what you want without the uncertainty of online purchases.
  • Local Trust and Reputation: As a trusted local business in the North Carolina Triad, Jewelry Authority is invested in our community and your satisfaction. Dealing with out-of-town sellers or buyers often means navigating unknown reputations or potential scams. With us, you’re working with a team that prides itself on fairness, integrity, and long-term relationships.

Choose Jewelry Authority for a secure, transparent, and personalized watch-buying, selling, or trading experience. Visit us today and see why in-person transactions are the smarter, safer choice for your next timepiece.

What Customers Are Saying

Amazing store! I had the pleasure of working with Kyle and he was phenomenal. I went to the store 6 people deep and honestly would have understood if they had just treated us as window shoppers. But instead he immediately gave us the time of day and was super down to earth. He was great to work with and I will definitely be back. They had the watch I was looking for, and even showed me some other watches I was interested in as well. Easy purchase, would recommend to anyone. Thanks again.

Ira Lifland

My watch addiction began in the early 2000s. Since then, I've visited countless authorized dealers, second hand shops, trade shows, and conversed virtually with hundreds of online dealers. Imagine my surprise when I stumbled upon Jewelry Authority - in my own back yard no less! - and found a true home for my watch collecting journey.

I can't say enough positive things about the Jewelry Authority staff, in particular Kenny, and how they treat me as a customer. Kenny is patient, easy going, and his watch knowledge is obvious. Combine this with a fantastic selection of watches, a willingness to trade and make deals (with full transparency throughout the process), and I'll find it difficult to go elsewhere when I'm looking for a new (to me!) watch!

However, it's not just one person that makes this store so special. Collectively, the staff is warm, engaging, and conscientious of my time. Sure, they are selling me things, but they also take every opportunity to get to know me, my family, and learn a bit about my life. This is how you build relationships as a retailer that continue to pay dividends far into the future. Kudos Jewelry Authority! I'm hooked for life and you should be too!

JJ McDowell

Came in for a watch battery replacement, which was done quickly, thoroughly, and at a very fair price by Kenny. During the visit, I discovered they also do jewelry repair. Jacob then went above and beyond to repair and completely refresh an aging and damaged but sentimental iron bracelet. Very impressed and appreciative of the people and their work. Kathy at the front desk was also very sweet and helpful.

Coren Seglem

JA has a great selection of jewelry and watches - many special and uniqie styles.
Service is wonderful and commutation is really appreciated.
Jenn is the best!

Ronald Brunner

Watch

Sell Your Watch

Did you inherit a family member's watch?  Are you a seasoned watch collector looking to make room in your collection for a new piece?  

When you choose to sell your luxury watch to us, you benefit from a process that is designed to be swift, secure, and financially rewarding. We buy all brands of watches in all conditions.  Your watch does not have to be working in order to receive an offer. 

  • Expert Evaluation: Our team provides a meticulous and accurate valuation of your watch. We consider both its current market value and condition, ensuring you receive a fair and competitive price for your luxury item.
  • Instant Cash Payment: Walk away with cash in hand immediately after our evaluation. No waiting, no hassle – just secure, on-the-spot payment for your timepiece.
  • No Consignment Risks: Unlike consignment options that can involve lengthy waits and uncertain outcomes, we offer a direct sale. This means a straightforward, risk-free transaction with no delays or hidden pitfalls.

Email or Text for ballpark offers: We will do our best to provide a ballpark offer based on provided pictures and information but all purchases will be subject to an in person evaluation.

Services

From modern quartz watches to 100 year old antiques, we are able to service, repair, and restore almost any watch.  We work with a great watchmaker that has decades of experience handling all Swiss brands.  

Assessment & Inspection

At Jewelry Authority, we offer meticulous watch servicing. Our process begins with a comprehensive diagnostic assessment by skilled watchmakers using state-of-the-art tools to identify issues. We then provide a transparent repair plan, detailing services, parts, and costs, requiring your approval before proceeding. Our watchmaker can precisely execute approved repairs using specialized tools and genuine parts, ensuring optimal performance and longevity. After repair, your watch undergoes rigorous quality control and a final inspection for functionality, accuracy, and aesthetics. We notify you for convenient in-store pickup once ready, confident your timepiece is fully restored.

Restoration and Refurbishing

Your watch works hard, enduring daily wear and tear. Bracelets can get scuffed, moisture can seep in, and mechanisms can wear out. At Jewelry Authority, our expert craftsmen offer superior workmanship at the lowest cost, handling any job, large or small.

We provide a free, no-obligation inspection. Our services include cleaning and polishing the case and bracelet, ultrasonic cleaning of all parts, refinishing the bracelet and bezel, replacing damaged parts, and lubricating the mechanism. Upon completion, we reassemble and test the watch to manufacturer standards, ensuring accuracy, water resistance, timing, and proper calibration.

Whatever watch you wear, whatever service it needs, we will ensure your watch is ready for many more years of service.

Battery Replacement

At Jewelry Authority, we offer comprehensive watch battery replacement services. We stock batteries for every watch model and have the necessary tools to install them quickly and efficiently, often while you wait, and always at an unbeatable price.

While quartz watches are known for their reliability, issues can sometimes arise over time. That's why we provide a complimentary diagnostic check of all connections, circuits, and gaskets with every battery replacement. We'll inform you if any additional attention is needed.

Simply bring in your watch, enjoy a complimentary bottle of water, browse our collection, and leave with your watch perfectly set to the correct time.

Band Repair & Resizing

A watch, no matter how great, is only as good as its band. Over time, clasps, buckles, or the delicate spring bars that connect the band to the watch can loosen or break. We offer swift and effective repairs for these issues. Additionally, we clean and polish your bracelet, restoring its original luster.

When fitting a watch, both wrist size and preferred placement are key. We can add or remove links for a perfect fit, or make minor adjustments to the buckle. Bring your wrist and your watch to us, and we'll ensure they're perfectly compatible.

Crystal Replacement

Is the crystal on your beloved watch broken? Don't despair! A damaged watch crystal doesn't have to mean the end for your cherished timepiece. Whether it's a hairline crack, a significant shatter, or just a few unsightly scratches, we have the expertise and the precision tools to seamlessly replace it. We understand how important your watch is to you, not just as a time-telling device, but often as a sentimental keepsake or a valuable investment. That's why we're committed to restoring its pristine condition, ensuring its functionality and aesthetic appeal are fully recovered. Let us help you bring your watch back to life, so you can continue to enjoy it for years to come.

Reasons why shopping local with JA is better than online:

Why Choose In-Person Transactions with Jewelry Authority Over Out-of-Town Watch Dealings?

When it comes to buying, selling, or trading pre-owned watches, Jewelry Authority in the North Carolina Triad offers a superior experience compared to dealing with out-of-town sellers or buyers where shipping or sight-unseen purchases are involved. Here’s why:

  • Hands-On Trust and Transparency: At Jewelry Authority, you can inspect every watch in person, ensuring its condition, authenticity, and quality meet your expectations. Unlike remote transactions where you rely on photos or descriptions, our in-person process eliminates surprises and builds confidence. Our friendly team is upfront and honest, providing full transparency about each timepiece’s history and condition.
  • No Shipping Risks or Hassles: Shipping valuable watches comes with risks—loss, damage, or delays—and often involves costly insurance and logistics. With Jewelry Authority, you avoid these uncertainties by handling transactions face-to-face. Whether selling, trading, or buying, you walk away with your watch or payment in hand, no waiting or worrying required.
  • Personalized Expert Guidance: Our knowledgeable staff is on-site to guide you through every step, whether you’re selecting your dream watch, evaluating a trade, or selling a piece. This personalized service ensures you make informed decisions, something online or out-of-town dealers can’t match with their impersonal communication.
  • Immediate Transactions and Gratification: In-person dealings at Jewelry Authority mean instant results. Buyers can try on watches to ensure the perfect fit and feel, sellers receive immediate appraisals and payments, and traders can negotiate directly for fair deals. Remote transactions often involve lengthy back-and-forths, appraisals by mail, or delayed payments.
  • Largest Local Inventory of Swiss Brands: Why risk buying a watch sight-unseen from afar when Jewelry Authority offers the Triad’s largest selection of pre-owned watches, including top Swiss brands? You can explore, compare, and choose from our extensive collection in person, ensuring you find exactly what you want without the uncertainty of online purchases.
  • Local Trust and Reputation: As a trusted local business in the North Carolina Triad, Jewelry Authority is invested in our community and your satisfaction. Dealing with out-of-town sellers or buyers often means navigating unknown reputations or potential scams. With us, you’re working with a team that prides itself on fairness, integrity, and long-term relationships.

Choose Jewelry Authority for a secure, transparent, and personalized watch-buying, selling, or trading experience. Visit us today and see why in-person transactions are the smarter, safer choice for your next timepiece.